RTBlog
Jonathan Bellack, Google's director, product management, offered an update on the company's shift to dynamic allocation exchange bidding, and discussed a new capability called Audience Guarantee. Read the whole story
The Interactive Advertising Bureau announced on Friday that Dennis Buchheim will assume the newly created role of senior vice president, data and ad effectiveness, … Read the whole story
- COMMENTARY
Brands are starting to understand that you can nurture your audience best by telling a longer story over time via multiple touch points across … Read the whole story
American Express is digging into programmatic media buying and processes, and urges marketers to work only with partners that can offer transparency on pricing … Read the whole story
- COMMENTARY
A London-based company has developed technology that tells marketers the revenue they're missing by ignoring to target a specific market segment. Read the whole story
Viewership is down for the NFL so far this year, it was down for the Olympics and for the Emmys. But is the problem … Read the whole story
- COMMENTARY
I did it. I installed an ad blocker. I'm sorry. If you knew my pain, you might forgive me. Here's what happened. Read the whole story
Adbrain, a provider of cross-device technology, announced on Friday that it opened a new office in Seattle that will serve as an engineering hub, … Read the whole story
More so than ever, the elusive consumer is a moving target if yesterday's Alphabet results are any indication. And since the Google parent's services … Read the whole story
Audience-targeting platform ChoiceStream has announced the appointment of James Smith as chief executive officer. Smith joins ChoiceStream from Criteo, where he led sales and … Read the whole story
