Boo! It's Halloween, so RTBlog wanted to spook readers a bit. YuMe's Brand Safety & Traffic Quality chief Eric Bozinny explains how to identify and combat "ghost towns." Read the whole story
Big advertisers are big on data to manage their agency relationships, according to results of a member survey being released this morning by the … Read the whole story
Adelphic, a mobile and cross-channel demand-side platform, announced a partnership with TripleLift, a programmatic native technology company. The partnership will provide ad buyers access … Read the whole story
Programmatic advertising solutions firm GetIntent announced on Monday the appointment of Sam Bell as its head of business development and strategy. The role entails … Read the whole story
Delving further into the presidential election, Facebook on Friday unveiled a new feature that shows users what's on the ballot -- from candidates and … Read the whole story
What do you picture when you hear the term "walled garden"? The notion conjures up imagery that is soothing and pleasant. It paints the … Read the whole story
Lack of data standardization is a substantially bigger hurdle to programmatic TV's speed of adoption than incompatibilities with the traditional TV selling/buying process was … Read the whole story
Jason Heller, global lead for digital marketing operations at McKinsey & Co., shared his thoughts about the role of analytics in supporting the CMO … Read the whole story