RTBlog
by Tobi Elkin, Staff Writer
InMobi, an ad tech firm that helps consumers discover new products and services by offering personalized ads on mobile devices, has been fairly active lately on the in-app viewability front. Read the whole story
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by Tobi Elkin
Ad-tech provider Turn announced that it's integrated accredited video-viewability providers DoubleVerify, Integral Ad Science, and Moat. Read the whole story
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by Tobi Elkin
BuySellAds, a provider of Automated Guaranteed programmatic inventory, announced that National Public Media (NPM), which handles corporate sponsorship for NPR and PBS, selected the … Read the whole story
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by Tobi Elkin
A- tech firm Spongecell announced it raised a $10.5 million funding round that will enable it to implement dynamic creative optimization in the programmatic … Read the whole story
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by Philip Rosenstein
Programmatic TV adoption is on the horizon with multiple firms investing in real-time TV-buying capabilities. Still, "whatever happens in TV, it's not going to … Read the whole story
by Wendy Davis
Three marketers who say they purchased video ads on Facebook have sued the social networking service for allegedly providing incorrect metrics about the length … Read the whole story
COMMENTARY
by Laurie Petersen
Jason Heller, global lead for digital marketing operations at McKinsey & Co., shared his thoughts about the role of analytics in supporting the CMO … Read the whole story