RTBlog
Seventy-three percent of all U.S. display ad spending will be transacted programmatically, according to eMarketer, but concerns about inventory quality and transparency remain. Read the whole story
In a bid to further extend its investment into header-bidding technology, AOL announced the general availability of header-bidding containers. AOL also said it has … Read the whole story
DoubleVerify, a provider of technology that authenticates the quality and performance of digital media across devices and platforms, announced the launch of viewability measurement … Read the whole story
Krux, the ad-tech marketing firm, announced Tuesday the finalization of its acquisition by Salesforce. The deal was first announced on Oct. 3. Read the whole story
Aiming to test engagement among consumers who tried a new technology for smartphones, native video platform and outstream video provider Teads recently analyzed the … Read the whole story
Datorama, a marketing analytics firm, announced on Tuesday that it has entered into a formal partnership with LiveRamp to use its IdentityLink platform to … Read the whole story
- COMMENTARY
Google and Facebook have been taking the heat for being walled gardens, but what about others? For example, does WPP's recent acquisition of Triad … Read the whole story
