RTBlog
by Tobi Elkin, Staff Writer
More than half of marketers, 56%, think the marketing technology sector is evolving faster than their companies' use of marketing technology, and only 9% of marketers say their companies are … Read the whole story
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by Philip Rosenstein
Rubicon Project reported Q3 earnings and announced a 19% reduction in its workforce, in a bid to lower overall costs by up to $30 … Read the whole story
by Tobi Elkin
Meredith Corp. announced a partnership with The Trade Desk, Inc. to launch a programmatic approach to digital shopper marketing. Read the whole story
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by Philip Rosenstein
The Trade Desk, the demand-side platform that recently went public, has integrated IAS's full pre-bid video targeting suite to its platform. The partnership allows … Read the whole story
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by Tobi Elkin
Mobile advertising platform InMobi announced the launch of its mobile-first, in-app remarketing platform in the U.S. The platform enables marketers and app developers to … Read the whole story
by Tobi Elkin
Native advertising supply-side platform Sharethrough named Alex White to the newly created position of VP, product marketing. White will be responsible for driving proprietary … Read the whole story
COMMENTARY
by Michael Chock, Op-Ed Contributor
While companies seek external vendors for a solution, the true answer to ad fraud exists in two areas: 1. Increasing reciprocal transparency between tech … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
AT&T's proposed $85 billion merger with Time Warner could prompt the company to "dramatically increase the use of data caps and zero-rated content," Sen. … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Just exactly how much of a programmatic advertising powerhouse will the $85 billion AT&T Time Warner combination be? I see great potential, but a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Capturing consumer data without using it to personalize messages should become a "cardinal sin" because it alienates existing and potential customers and limits their … Read the whole story