RTBlog
by Tobi Elkin, Staff Writer
Real-time marketing may sound simple, but it's anything but. Read the whole story
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by Tobi Elkin
Drawbridge announced that Foursquare, a provider of location intelligence, has chosen it as its cross-device identity provider of record. The selection comes after testing … Read the whole story
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by Tobi Elkin
Tremor Video reported third-quarter earnings showing revenue down 1% for the quarter year-over-year to $41.3 million, but gross profits rose 6% to $18.6 million. … Read the whole story
by Joe Mandese
Industry standards for reporting media delivery are eroding and new ones need to emerge, according to advertisers and agency executives polled in the aftermath … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The big three streaming services continue to dominate the over-the-top market, but a host of mid-size and smaller players are gaining traction. Netflix, Amazon … Read the whole story