Finally, after more than 18 months of campaigning, tons of mud-slinging, polls, primaries, surreal circus-style debates, scandals, and hyperbole, it's now election day. Voter sentiment has been tracked and monitored … Read the whole story
ComScore said it has been granted accreditation by the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT) detection and filtration of desktop and … Read the whole story
Ad verification firm Fraudlogix has added viewability measurement to its product suite. Read the whole story
Interactive Advertising Bureau (IAB) and its Data Center of Excellence announced the winners of the inaugural IAB Data Rockstar Awards. The Awards honor industry … Read the whole story
Faced with pushback by regulators in the United Kingdom, Facebook reportedly will stop drawing on WhatsApp data about UK-based users, including their phone numbers, … Read the whole story