RTBlog
What was dismissed as improbable, became a reality in the wee hours of the morning: Donald Trump is president-elect and will seek to lead a bitterly divided country. A real-time … Read the whole story
Videology, a provider of converged TV and video advertising, reported that it's seen a 5x growth spurt in advanced linear TV ad inventory on … Read the whole story
A new report from Dun & Bradstreet finds that 65% of B2B marketers currently buy or sell advertising programmatically, up from 54% a year … Read the whole story
Following a year in which the rancor and partisanship in the U.S. ad industry was second only to the U.S. presidential race, it turns … Read the whole story
- COMMENTARY
A somewhat unexpected byproduct of programmatic advertising has been the need for publishers' sales and ops teams to be more closely aligned than ever … Read the whole story
With younger and minority populations becoming increasingly engaged in politics, campaigns are distributing their messages cross-channel. The rise of programmatic targeting approaches has been … Read the whole story
COMMENTARYWhat's that unpleasant rasping sound you hear? Here's my concession speech: I was completely wrong in the "Trump This" prediction I made on these … Read the whole story
- COMMENTARY
Donald Trump's surprising victory over Hillary Clinton in the 2016 presidential election has done more than simply defy expectations. It calls into question the … Read the whole story
