RTBlog
by Tobi Elkin, Staff Writer
What was dismissed as improbable, became a reality in the wee hours of the morning: Donald Trump is president-elect and will seek to lead a bitterly divided country. A real-time … Read the whole story
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by Tobi Elkin
Videology, a provider of converged TV and video advertising, reported that it's seen a 5x growth spurt in advanced linear TV ad inventory on … Read the whole story
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by Tobi Elkin
A new report from Dun & Bradstreet finds that 65% of B2B marketers currently buy or sell advertising programmatically, up from 54% a year … Read the whole story
by Joe Mandese
Following a year in which the rancor and partisanship in the U.S. ad industry was second only to the U.S. presidential race, it turns … Read the whole story
COMMENTARY
by Michael Stoeckel
A somewhat unexpected byproduct of programmatic advertising has been the need for publishers' sales and ops teams to be more closely aligned than ever … Read the whole story
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by Philip Rosenstein
With younger and minority populations becoming increasingly engaged in politics, campaigns are distributing their messages cross-channel. The rise of programmatic targeting approaches has been … Read the whole story
COMMENTARY
by Joe Mandese
What's that unpleasant rasping sound you hear? Here's my concession speech: I was completely wrong in the "Trump This" prediction I made on these … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Donald Trump's surprising victory over Hillary Clinton in the 2016 presidential election has done more than simply defy expectations. It calls into question the … Read the whole story