RTBlog
by Tobi Elkin, Staff Writer
Now that the votes have been tallied, the people have spoken, and we have a new President-elect, many wonder what effect a Trump presidency will have on business, and why … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Just when traditional advertisers are starting to abandon the usual media suspects and going mostly digital, it turns out that all growth in the … Read the whole story
by Tobi Elkin
Adobe said it would acquire TubeMogul, Inc. in a deal valued at nearly $540 million net of debt and cash. The news comes just … Read the whole story
COMMENTARY
by Joe Mandese
After waking Wednesday morning I grabbed my Pixel phone, swiped right and after seeing the accompanying screen, yelled, "Okay Google, WTF!" Google was calm … Read the whole story
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by Tobi Elkin
Outstream video advertising provider Teads announced a cross-platform partnership with Time Inc. in which the publisher's sales teams will sell its outstream format, and … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
While the mainstream media gives itself a good thrashing for underestimating the "white male without a college education" voter and pollsters try to defend … Read the whole story
by Tobi Elkin
Ad-tech company Criteo said it has completed its deal to acquire HookLogic, whose platform is used by customers to reach in-market shoppers, drive traffic … Read the whole story
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by Tobi Elkin
TubeMogul, a software platform for brand advertising, reported Q3 earnings at the market close on Wednesday revealing that programmatic TV grew more than 250% … Read the whole story
by Steve McClellan
A Trump presidency has mixed ramifications for the advertising industry, according to a member bulletin published by the 4As today. On the plus side, … Read the whole story