RTBlog
Now that the votes have been tallied, the people have spoken, and we have a new President-elect, many wonder what effect a Trump presidency will have on business, and why … Read the whole story
- COMMENTARY
Just when traditional advertisers are starting to abandon the usual media suspects and going mostly digital, it turns out that all growth in the … Read the whole story
Adobe said it would acquire TubeMogul, Inc. in a deal valued at nearly $540 million net of debt and cash. The news comes just … Read the whole story
COMMENTARYAfter waking Wednesday morning I grabbed my Pixel phone, swiped right and after seeing the accompanying screen, yelled, "Okay Google, WTF!" Google was calm … Read the whole story
Outstream video advertising provider Teads announced a cross-platform partnership with Time Inc. in which the publisher's sales teams will sell its outstream format, and … Read the whole story
- COMMENTARY
While the mainstream media gives itself a good thrashing for underestimating the "white male without a college education" voter and pollsters try to defend … Read the whole story
Ad-tech company Criteo said it has completed its deal to acquire HookLogic, whose platform is used by customers to reach in-market shoppers, drive traffic … Read the whole story
TubeMogul, a software platform for brand advertising, reported Q3 earnings at the market close on Wednesday revealing that programmatic TV grew more than 250% … Read the whole story
A Trump presidency has mixed ramifications for the advertising industry, according to a member bulletin published by the 4As today. On the plus side, … Read the whole story
