RTBlog
by Tobi Elkin, Staff Writer
The issue of ad viewability has been front and center for more than a year. It's widely accepted as a standard for quality in the digital advertising industry. But many … Read the whole story
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by Tobi Elkin
The Trade Desk, Inc. reported its first financial results since it became a public company in late September. The ad tech platform announced Q3 … Read the whole story
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by Richard Whitman, Columnist
With its $540 million acquisition of video ad platform TubeMogul, Adobe now has quite the command over the digital ad space. Read the whole story
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by Tobi Elkin
Advertising marketplace Rubicon Project said it saw record- breaking video advertising spend transacted on its mobile and desktop exchange on Election Day and the … Read the whole story
COMMENTARY
by Joe Mandese
Replace the word "consumer" with "voter" and replace the word "brand" with "candidate," and I'll make my case for why Trump is the Uber, … Read the whole story
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by Philip Rosenstein
Video supply-side platform DashBid announced on Friday it was promoting Rodger Wells from CRO to CEO. Wells will aim to increase DashBid's programmatic capabilities, … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Despite president Barack Obama's 52.1% approval rating on the eve of November 8, higher than Ronald Reagan's at the tail end of 1988, Clinton … Read the whole story
by Joe Mandese
The supply of digital media attention spiked, then crashed on the days surrounding Election Day, especially among mobile unique users. The findings indicate that … Read the whole story