Mobile and cross-channel demand-side platform Adelphic announced a partnership with Integral Ad Science, allowing Adelphic customers to verify, optimize, and analyze their mobile-first and … Read the whole story

Ad-tech provider Tremor Video announced that BBC Advertising has agreed to use its Seller Platform to support ad sales in multiple currencies. Read the whole story

The majority of Facebook users likely have little to no understanding of the social net's algorithm and may not realize the content they see … Read the whole story

One solution being undertaken by more brands is to consolidate budgets in the hands of strategic publisher partners. They can serve as a "quarterback" … Read the whole story