There seem to be many products and initiatives lately that take on ad effectiveness, viewability, brand safety, and malware. Consider Ad Lightning, a spinoff of Pioneer Square Labs, which just … Read the whole story
The Interactive Advertising Bureau (IAB) has released updates to its OpenRTB (real-time bidding) standard that include new ad portfolio, video placement, header bidding, and … Read the whole story
Ad-tech firm MediaMath launched Adaptive Segments Wednesday -- a product that aims to reach and understand customers in real time through the company's data … Read the whole story
Ad tech firm Sizmek said that globally, rich-media ads increased consumer engagement 7.44 times more than standard banners, according to its 2016 Rich Media … Read the whole story
Ad tech firm Wise Data Media has announced the launch of Wise Content, a text-to-video technology that aims to create broadcast-ready branded video for … Read the whole story
Tapad, a provider of cross-device marketing technology solutions, announced an expanded partnership with LiveRamp, an Acxiom company, to make the proprietary Tapad Device Graph … Read the whole story
Please join the editors of MediaPost in congratulating our 2016 winners. Go to our awards site for details on our AOY publishing and event … Read the whole story