Videology, a provider of converged TV and video advertising, announced a partnership to bring Autobytel's automotive buyer-intent data to video advertisers. The partnership will … Read the whole story

Real-time location data and ad-targeting services brought together some unlikely suitors this week ranging from xAd's acquisition of WeatherBug, to WPP's data alliance with … Read the whole story

Content discovery platform Taboola announced a multiyear partnership with Entrepreneur Media, the publisher of Entrepreneur magazine and Entrepreneur.com, to integrate Taboola's predictive technology across … Read the whole story

33Across has announced two additions to its programmatic offerings for publishers: Desktop In-Feed Video and Desktop In-Feed Impact. The new products aim to increase … Read the whole story

Scott Moore, CEO of Ad Lightning, talks about its "proprietary intelligence tool" that is designed to weed out programmatic ads that slow down or … Read the whole story

Smaato, a global real-time advertising platform for mobile publishers and app developers, said it's adding support for two video ad formats: outstream and rewarded … Read the whole story

In its Quarterly Native Report, Bidtellect found that click-through rates were 200% higher on mobile native ads than on desktop for the first three … Read the whole story