RTBlog
by Tobi Elkin, Staff Writer
Last Friday Facebook shuttered its Atlas ad server, a long-anticipated move that took a while to become official. Read the whole story
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by Tobi Elkin
DoubleVerify has announced a new partnership with MediaMath to integrate its data on MediaMath's programmatic platform. The company also expanded relationships with The Trade … Read the whole story
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by Tobi Elkin
Ad-tech firm Exponential Interactive launched a new video ad unit with Snapchat-like capabilities that enables marketers to overlay images on consumers' faces. The Face … Read the whole story
by Gavin O'Malley
Facebook is "winding down" the ad-serving portion of Atlas. For clients that relay on Atlas for ad serving, Erik Johnson, head of Atlas, said … Read the whole story
COMMENTARY
by Karlene Lukovitz
addressable "is real, and it's here," and it's in many cases producing measurable lifts in sales and return on advertising spending (ROAS), as well … Read the whole story
COMMENTARY
by Andrew Feigenson, Op-Ed Contributor
The ability to deliver ads to specific audiences has made digital advertising highly attractive to businesses of every stripe. But despite the promise of … Read the whole story