The technology exists to improve measurement dramatically. It will be a partnership between marketers and vendors to leverage the technology to drive efficiencies and … Read the whole story

Many voiced their desires to emigrate from the United States to Canada if Donald Trump won the presidency. The Canadian ad tech market has … Read the whole story

Has Black Friday lost its oomph? It almost feels like Black Friday week. I actually purchased some items on sale two days before Thanksgiving … Read the whole story