Augmented and Virtual Reality (AR/VR) are steadily expanding into the mainstream. We have seen a number of companies begin to invest in developing headsets and content to run on new … Read the whole story
Programmatic advertising will grow 31% in 201 -- faster than all other digital media channels, according to Zenith's "Programmatic Marketing Forecasts" report. Read the whole story
In what likely is a precursor for the rest of Madison Avenue's annual year-end forecasts, influential Wall Street analyst Brian Wieser has downgraded his … Read the whole story
Tapad, a provider of cross-device marketing technology, on Monday named data science and analytics veteran Igor Elbert VP of data science. Read the whole story
A new administration always brings change, so what's a cross-channel marketer to do and plan for in the face of uncertainty? Read the whole story