RTBlog
Taykey, a real-time audience data company, says fake news poses real challenges for brand marketers. Read the whole story
In what appears to be a restructuring -- or at the very least, a re-branding of -- Xaxis, GroupM this morning announced the launch … Read the whole story
- COMMENTARY
What are the biggest challenges for creatives? During the "Can Programmatic Tell Stories?" panel at OMMA Denver, Corien de Jong, Executive Creative Director, IMM … Read the whole story
Post-election, the debate swirling around fake news led Taboola, a provider of content recommendation and discovery technology, to publish a blog post on the … Read the whole story
COMMENTARYSometimes, buying programmatic inventory on the open marketplace is a far better use of budget than buying programmatic directly from a publisher or a … Read the whole story
Triton Digital, a technology provider for the digital audio industry, and Western Media Group (WMG), a supplier of cross-media solutions in Western Canada, formed … Read the whole story
- COMMENTARY
Starcom Mediavest Group supervisor Daniel Solarz reported some outcomes from a cross-channel campaign, and discussed addressable's current limitations at MediaPost's TV Insider Summit. Read the whole story
