RTBlog
by Tobi Elkin, Staff Writer
Taykey, a real-time audience data company, says fake news poses real challenges for brand marketers. Read the whole story
by Joe Mandese
In what appears to be a restructuring -- or at the very least, a re-branding of -- Xaxis, GroupM this morning announced the launch … Read the whole story
COMMENTARY
by Ross Fadner
What are the biggest challenges for creatives? During the "Can Programmatic Tell Stories?" panel at OMMA Denver, Corien de Jong, Executive Creative Director, IMM … Read the whole story
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by Tobi Elkin
Post-election, the debate swirling around fake news led Taboola, a provider of content recommendation and discovery technology, to publish a blog post on the … Read the whole story
COMMENTARY
by Ross Fadner
Sometimes, buying programmatic inventory on the open marketplace is a far better use of budget than buying programmatic directly from a publisher or a … Read the whole story
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by Tobi Elkin
Triton Digital, a technology provider for the digital audio industry, and Western Media Group (WMG), a supplier of cross-media solutions in Western Canada, formed … Read the whole story
COMMENTARY
by Karlene Lukovitz
Starcom Mediavest Group supervisor Daniel Solarz reported some outcomes from a cross-channel campaign, and discussed addressable's current limitations at MediaPost's TV Insider Summit. Read the whole story