RTBlog
by Tobi Elkin, Staff Writer
In this season of giving, it's especially relevant to highlight companies that are making a difference. Upworthy is one such company that does mission-based story-telling that digs deep into data. Read the whole story
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by Tobi Elkin
AppNexus filed confidentially for its IPO, according to a report in "The Wall Street Journal." The "Journal" report said AppNexus is looking for a … Read the whole story
COMMENTARY
by John Motavalli, Columnist
With Amazon completely dominating Cyber Monday sales, how well are advertisers taking advantage of Amazon's programmatic promotional opportunities? Read the whole story
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by Tobi Elkin
Martech services company DoubleVerify has announced the launch of a new product that helps advertisers protect themselves from sites that propagate "fake" news and … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Publishers are rushing headlong into header bidding, the popular new technique sweeping ad tech by storm. With the rapid increase in adoption on the … Read the whole story
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by Wayne Friedman
Lotame, a data management platform, is expanding to TV with what it says is the first-to-market TV data management platform, which will connect first-party … Read the whole story
by Tobi Elkin
Ad-tech firm Turn named Lauren Nemeth chief revenue officer. Nemeth will lead all sales, client service, and consulting operations for the firm's demand-side platform, … Read the whole story
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by Philip Rosenstein
Videology, the cross-screen software provider, released on Wednesday a whitepaper outlining the crucial importance of leveraging TV and digital video together in order to … Read the whole story
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by Philip Rosenstein
A Rubicon Project study, conducted in connection with The Female Quotient Strategy (TFQ), showed that marketers, when doubling their programmatic investments, can increase sales … Read the whole story
by Joe Mandese
Ad executives overwhelmingly believe the ad industry is the rightful owner of data generated by digital ads served to consumers' browsers and devices vs. … Read the whole story