RTBlog
by Tobi Elkin, Staff Writer
The Trade Desk's CEO Jeff Green projects demand-side platforms (DSPs) will need to partner up to cut costs and boost efficiency, among other predictions for 2017. Read the whole story
-
by Tobi Elkin
Audience technology firm YuMe launched what it's calling an "immersive 360-degree video ad format". The unit aims to offer consumers the ability to control … Read the whole story
-
by Richard Whitman, Columnist
The study was conducted in partnership with The Female Quotient Strategy and took a look at $20 billion in spending by the top 200 … Read the whole story
by Tobi Elkin
As Snapchat continues its ascent and becomes increasingly significant to brands, Snaplytics, a software as a service company (SaaS) on Monday debuted an insights … Read the whole story
COMMENTARY
by Sara Guaglione, Staff Writer
Few companies have felt the effects of a changing publishing climate more than Leaf Group, formerly Demand Media. Once a prime example of how … Read the whole story
-
by Tobi Elkin
A new survey finds that global brands are consolidating their roster of ad-serving companies, with the average number of partners dropping by one-third in … Read the whole story
COMMENTARY
by Karlene Lukovitz
While content delivery and ad insertion technologies for TV and video will eventually merge, that's years away. How are media buy- and sell-side strategies … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Consumer holiday shopping trends revealed this week point to an increase in purchases through mobile channels, specifically smartphones. Mobile devices -- smartphones and tablets … Read the whole story
by Joe Mandese
Digital publishers may have embraced "native" formats as a godsend for new advertising revenues, but the majority of ad execs are more keen on … Read the whole story
by Larissa Faw, Steve McClellan
The moderate gains predicted for 2017 are not surprising for a year lacking big sports events like the Olympics or the U.S. political elections. … Read the whole story