RTBlog
by Tobi Elkin, Staff Writer
MediaMath CEO Joe Zawadzki eyes 2017 as a year to formulate best practices for real-time marketing, and create new business models for programmatic media. And, by the way, it's time … Read the whole story
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by Tobi Elkin
Mobile ad-tech firm InMobi said it will integrate Nielsen Digital Ad Ratings (DAR), which will enable advertisers to measure the demographic composition of the … Read the whole story
by Tobi Elkin
Programmatic ad marketplace OpenX announced the appointments of Eric W. Muhlheim as chief financial officer (CFO) and Laura Revenko as chief people officer (CPO), … Read the whole story
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by Tobi Elkin
Near, a location intelligence platform that provides real-time information on places, people, and products announced an integration with Oracle Data Cloud to make Near's … Read the whole story
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by Philip Rosenstein
Drawbridge, the digital identity anonymizing company, announced on Monday that Throtle, a data onboarding firm, will use Drawbridge's Connected Consumer Graph to aid in … Read the whole story
by Joe Mandese
Long-time digital ad executive Marta Martinez has joined Intersection, a media technology company that develops and deploys free, ad-supported municipal WiFi hubs such as … Read the whole story
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by Laurie Sullivan
CMOs will take on more responsibility for driving company growth in 2017, but according to findings from a study by The CMO Council and … Read the whole story
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by Laurie Sullivan
Location-based advertising and marketing will increase mobile investments in 2017 by a compounded annual growth rate of 15.6% for mobile search, but marketers still … Read the whole story
COMMENTARY
by Ben Plomion, Op-Ed Contributor
Ad-tech players are already speculating on what 2017 may hold for one of the most dynamic technologies in our industry: programmatic. Read the whole story