RTBlog
by Tobi Elkin, Staff Writer
PubMatic President Kirk McDonald projects that in 2017, the Facebook/Google duopoly will reach a tipping point with advertisers that recognize they're pouring most of their ad dollars into these
platforms. Read the whole story
-
by Tobi Elkin
Purch, a digital content and commerce firm, announced a new server-to-server integration for video header bidding in partnership with Index Exchange. Read the whole story
-
by Tobi Elkin
Pixalate, a provider of ad-fraud protection and data insights, launched a cross-platform rating system for video advertising. In releasing the findings from its new … Read the whole story
by Tobi Elkin
The Trustworthy Accountability Group (TAG) announced the first group of companies to earn the TAG "Certified Against Fraud" Seal. The Seal demonstrates that the … Read the whole story
-
by Philip Rosenstein
Mars Media Group has selected Protected Media's ad protection technology to ensure the quality of its online advertising campaigns, maximizing visibility and eliminating invalid … Read the whole story
by Larissa Faw
Programmatic advertising agency Infectious Media is adding to its executive team following several new international account wins, including Expedia. Read the whole story
by Tobi Elkin
Triton Digital said that Slacker Radio, an Internet radio service, has selected Triton's programmatic audio advertising exchange to help monetize its digital audio ad … Read the whole story
by Tobi Elkin
A new survey from Morning Consult finds that more than 70% of Americans have heard about the "fake news" controversy. Nearly half (49%) say … Read the whole story
-
by Wayne Friedman
Video marketing platform Innovid says its new integrated marketing cloud technology will offer better personalized video ad consumption, with a new marketing cloud suite … Read the whole story
by Steve McClellan
Commenting at the UBS media conference in New York today, WPP CEO Martin Sorrell said the social media giant may overtake the Murdoch media … Read the whole story
COMMENTARY
by Scott Bender, Op-Ed Contributor
Since the election, much has been written about fake news as a "new" phenomenon that may or may not have had an impact on … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
The media would have us believe that no one watches ads. But obviously someone sees a lot of them. Nielsen's C3 rating is a … Read the whole story