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by Tobi Elkin
AerServ, a mobile video supply-side platform (SSP), said it partnered with Mediaocean, an ad-tech software provider, to offer local broadcast buyers a mobile device … Read the whole story
COMMENTARY
by Guy Amos
The real question isn't "if" TV, radio and print advertising will be bought programmatically, but "when." Why? Because advertising is increasingly being bought and … Read the whole story
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by Tobi Elkin
Amazon's decision to move in to server-to-server header bidding isn't all that surprising. After all, Amazon wants to avoid sluggish page load times like … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers deploy an average of five media and marketing tools, purchase ad space and targeting options from multiple vendors, and buy a variety of … Read the whole story
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by Tobi Elkin
Ad tech firm Integral Ad Science (IAS) announced that it will offer an open source mobile verification software development kit (SDK) for media quality … Read the whole story
COMMENTARY
by Tom Siebert, Op-Ed Contributor
The Clinton brain trust had such confidence in the ADA algorithm as omnipotent overseer of the election effort, it was kept from the public, … Read the whole story
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by Laurie Sullivan
Criteo S.A. announced Wednesday that it has developed technology that contextually optimizes advertisements for individual consumers and renders the ad in real-time on a … Read the whole story
COMMENTARY
by John Motavalli, Columnist
I spoke to Kristin Dolan, former COO of Cablevision, who together with partner Ben Tatta, Cablevision's former media sales president, have founded a new … Read the whole story
by Philip Rosenstein
Rubicon Project on Wednesday announced the private beta launch of Project Awesome, a consumer-centric solution allowing users to control their own digital advertising experience. Read the whole story
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by Tobi Elkin
Seeking to address publisher pain points within header bidding, programmatic ad platform PulsePoint launched a new monetization tool it calls Vision. The company said … Read the whole story
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by Tobi Elkin
Acxiom company LiveRamp, a provider of omnichannel identity tools, said it's completed the acquisition of Arbor and Circulate, two firms that aim to help … Read the whole story
by Tobi Elkin
Programmatic media and tech firm Xaxis announced the promotion of Nicolas Bidon as global president, succeeding Brian Gleason, who previously led the agency. Gleason … Read the whole story
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by Philip Rosenstein
Drawbridge has announced that it recently secured a patent from the U.S. Patent and Trademark Office for a system to group Internet devices based … Read the whole story
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by Tobi Elkin
Real-time information provider Neustar announced enhancements to its identity data management platform (IDMP) with the release of a new data directory. Neustar's Data Directory … Read the whole story