Black Friday has come and gone but what, if anything, can we learn from that shopping event this year? Can real-time advertising close the … Read the whole story

Digilant, a programmatic media company, announced on Wednesday the launch of Digilant University, an e-learning portal to educate agencies and brands about digital media … Read the whole story

As the bot and non-human Web traffic issue continues to spiral, a new survey finds that 80% of publishers don't have insight into how … Read the whole story

Success in programmatic advertising is relative. You might acquire a customer by finding her on digital channels via your demand-side platform, but you've failed … Read the whole story

Google released the Penguin 4.0 update in September after promising that no others would follow. This update, probably one of Google's most important final … Read the whole story

First, let's define "work" in the context of old-media publishers and how buyers agreed to define it. Pre-new media, the definition of a "publisher … Read the whole story

A White Ops Inc./ANA study showed that display and video ads bought using automated systems had a significantly higher level of fraud compared to … Read the whole story