RTBlog
by Tobi Elkin, Staff Writer
Matt Prohaska, CEO & principal of Prohaska Consulting, predicts that at least two more agency holding companies will fold trading desk operations back into their media buying and planning teams … Read the whole story
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by Tobi Elkin
Jivox, a data-driven platform for personalized digital advertising, said it will partner with programmatic ad platform AppNexus on a personalized digital advertising solution that … Read the whole story
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by Philip Rosenstein
Flashtalking, an ad server, announced positive results from its partnership with Tapad, the cross-device marketing company. The relationship incorporates Tapad's Device Graph with Encore … Read the whole story
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by Tobi Elkin
The Weather Company, a unit of IBM, announced it's expanding off-property access to its proprietary automated ad targeting platform, Weatherfx. The move, which aims … Read the whole story
COMMENTARY
by Kurt Fliegel , Perianne Grignon
A recent report by the Association of National Advertisers (ANA) has reignited the evergreen debate about the issue of transparency in the advertising industry. … Read the whole story
by Joe Mandese
Former Advertising Research Foundation President-CEO and long-time consumer marketer Gayle Fuguitt has joined Foursquare as chief of customer insights and innovation. Fuguitt, who joined … Read the whole story
by Joe Mandese
"Transparency" was voted the "word of the year" for 2016 by members of the Association of National Advertisers. The finding, which is the third … Read the whole story