RTBlog
by Tobi Elkin, Staff Writer
Victor Wong, CEO of creative management platform Thunder, projects the increase of CRM data onboarding and the death of expandable ads, and is concerned about viewability driving down file sizes … Read the whole story
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by Philip Rosenstein
LiveIntent and Rubicon Project announced a partnership which automates access to LiveIntent's email inventory for Rubicon Project's clients. Rubicon Project will establish a new … Read the whole story
COMMENTARY
by Rajeev Dutt, Op-Ed Contributor
The growing affordability, accessibility, deep analytical capabilities and cognitive learning functionality of AI give media professionals new ways to analyze content, identify patterns in … Read the whole story
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by Philip Rosenstein
nToggle, an algorithm-driven bid-screening platform, announced an expanded partnership with DataXu, with DataX increasing its use of nToggle's platform four-fold. nToggle's platform helps DataXu … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google and Microsoft are building artificial intelligence into their respective ad-creation tools and serving technologies that can tweak algorithms without human intervention in order … Read the whole story
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by Philip Rosenstein
Audience data provider Eyeota announced on Tuesday that it has opened its first office in the United States -- to be initially comprised of … Read the whole story
COMMENTARY
by Andrew Susman, Op-Ed Contributor
No sector is better prepared to take advantage of the current necessity for a radical shift from push to pull -- and to creatively … Read the whole story
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by Tobi Elkin
BPA Worldwide said it has launched a TAG Certification Toolkit to help media businesses and agencies better understand the compliance guidelines established by TAG … Read the whole story
by Tobi Elkin
Martech firm Amobee nnounced the appointment of Todd Chu as senior vice president, global operator innovation. Chu will be tasked with leading Amobee's new … Read the whole story