RTBlog
by Tobi Elkin, Staff Writer
Bidtellect CEO Lon Otremba thinks programmatic and content marketing will converge in 2017; eyes improvements in campaign measurement. Read the whole story
-
by Tobi Elkin
Outstream video advertising provider Teads announced that it has signed an exclusive multi-year deal with Business Insider to help it increase its video ad … Read the whole story
-
by Tobi Elkin
Native supply-side platform (SSP) Sharethrough announced a partnership with Kantar Millward Brown to develop research tools to enable brand marketers to better analyze the … Read the whole story
COMMENTARY
by John Donahue, Op-Ed Contributor
The cookie has had a good run. The heart of digital marketing for almost 20 years, it is still surprisingly relevant. Earlier this year, … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to Zenith's Programmatic Marketing Forecasts, programmatic advertising will grow 31% in 2017, faster than all other digital channels. Read the whole story
COMMENTARY
by Ross Fadner
It should be little wonder that attribution is one of today's biggest marketing headaches, especially when you consider that the Web's two inventory giants … Read the whole story
COMMENTARY
by Ross Fadner
A whopping 87 percent of Facebook advertisers are dissatisfied with their current attribution model, Frank Lee, industry Lead, ecommerce, Global Marketing Solutions, Facebook revealed … Read the whole story