RTBlog
by Tobi Elkin, Staff Writer
The Interactive Advertising Bureau (IAB) has had a busy year working on standards and dealing with ad fraud, among other high-profile industry issues. Alanna Gombert and Dennis Buchheim of the … Read the whole story
-
by Tobi Elkin
A study from Videology conducted by Advertiser Perceptions finds that 67% of agency media buyers polled rely on demographic targeting (primarily age and gender) … Read the whole story
-
by Tobi Elkin
Screen6, a data processor and platform provider for cross-device identity management, announced the ability for its partners to expand their private identity graphs beyond … Read the whole story
-
by Tobi Elkin
In an attempt to combat latency and improve transparency, ad-tech firm AppNexus announced the launch of an open source pre-bid video header bidding capability … Read the whole story
-
by Tobi Elkin
Ad-tech firm Neustar, which provides data and analytics to marketers, on Wednesday said it has agreed to be bought by a private investment group … Read the whole story
by Wendy Davis
Hackers stole data associated with more than one billion Yahoo accounts in 2013, the company disclosed Wednesday. This breach is different from one announced … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Some end-of-the-year naval gazing on such topics as the IAB's stance on native advertising and the dramatic rise of programmatic digital video ads. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV marketers have long made associations as to who watches what kind of show, getting much stuff right. But there is spillage -- and … Read the whole story