Index Exchange on Thursday announced the launch of a header bidding solution for video. The ad exchange said the function aims to help increase … Read the whole story

Ultimately, publishers need to start thinking more about customer acquisition costs and lifetime values. One efficient way to do this is through dismantling the … Read the whole story

Epsilon announced on Thursday that Wayne Townsend has been promoted to president of the technology group. Read the whole story

Nobody comes out of the latest Nielsen research with flying colours. Advertisers are only hitting their intended targets half the time. Then, if you … Read the whole story

...And a new Interactive Advertising Report says 65% of them are "willing" to receive ads on IoT screens. Among the many IoT devices, smart … Read the whole story