RTBlog
by Tobi Elkin, Staff Writer
Marketers will get more sophisticated in their use of mobile data, and low quality ad networks will die in 2017, according to Rob Jonas, Chief Revenue Officer of Factual, a … Read the whole story
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by Tobi Elkin
Julie Clark, vice president, programmatic sales & strategy for Hearst Core Audience, spoke recently with "Real-Time Daily" about the confusion in the market over … Read the whole story
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by Philip Rosenstein
DashBid has announced the release of DBeX Engagement Spectrum, which will power its DashBid Exchange (DBeX) and give advertisers the ability to buy "engagement … Read the whole story
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by Philip Rosenstein
TubeMogul announced on Thursday that Instagram has named the advertising software company a Partner member and that it has received the official Partner badge … Read the whole story
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by Wayne Friedman
Seven advertising-services companies -- with expertise in delivery, production, traffic, talent licensing and rights management -- are creating an ad consortium intended to find … Read the whole story
by Joe Mandese
Selecting a Media Agency of the Year isn't always clear for the editors of this trade publication. Often, it is like picking a needle … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Twitter continued to close off government access to its user data via third parties this week, this time at the federal level. Read the whole story