Marketers will get more sophisticated in their use of mobile data, and low quality ad networks will die in 2017, according to Rob Jonas, Chief Revenue Officer of Factual, a … Read the whole story
Julie Clark, vice president, programmatic sales & strategy for Hearst Core Audience, spoke recently with "Real-Time Daily" about the confusion in the market over … Read the whole story
DashBid has announced the release of DBeX Engagement Spectrum, which will power its DashBid Exchange (DBeX) and give advertisers the ability to buy "engagement … Read the whole story
TubeMogul announced on Thursday that Instagram has named the advertising software company a Partner member and that it has received the official Partner badge … Read the whole story
Seven advertising-services companies -- with expertise in delivery, production, traffic, talent licensing and rights management -- are creating an ad consortium intended to find … Read the whole story
Selecting a Media Agency of the Year isn't always clear for the editors of this trade publication. Often, it is like picking a needle … Read the whole story
Twitter continued to close off government access to its user data via third parties this week, this time at the federal level. Read the whole story