RTBlog
by Tobi Elkin, Staff Writer
AOL's Matt Gillis, SVP of publisher platforms, peered into his crystal ball to see header bidding seguing to mobile in-app advertising, increased adoption of header bidding containers, and server-side
header … Read the whole story
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by Tobi Elkin
Harmelin Media, an independent media agency, said it selected PlaceIQ as its location data and insights provider. PlaceIQ will provide consumer insights using location … Read the whole story
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by Tobi Elkin
Bauer Media Group's U.S. digital business, Bauer Xcel Media U.S., announced three new hires: Mike Shaughnessy, vice president revenue; Kate Spies, vice president, editorial … Read the whole story
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by Tobi Elkin
Sure, presidential politics topped the list of real-time trending topics, but you can't count a Kardashian out of the running for the top trends … Read the whole story
COMMENTARY
by Sean O'Neal
Measurement will be huge in 2017. Right now there is ambiguity around how things like viewability are being measured. It will become even more … Read the whole story