AOL's Matt Gillis, SVP of publisher platforms, peered into his crystal ball to see header bidding seguing to mobile in-app advertising, increased adoption of header bidding containers, and server-side header … Read the whole story
Harmelin Media, an independent media agency, said it selected PlaceIQ as its location data and insights provider. PlaceIQ will provide consumer insights using location … Read the whole story
Bauer Media Group's U.S. digital business, Bauer Xcel Media U.S., announced three new hires: Mike Shaughnessy, vice president revenue; Kate Spies, vice president, editorial … Read the whole story
Sure, presidential politics topped the list of real-time trending topics, but you can't count a Kardashian out of the running for the top trends … Read the whole story
Measurement will be huge in 2017. Right now there is ambiguity around how things like viewability are being measured. It will become even more … Read the whole story