Jay Friedman, COO at programmatic media firm, Goodway Group, makes a bold prediction: Return on ad spending (ROAS) will decline for all parties in the ad -ech ecosystem, especially providers … Read the whole story
According to Recode, Snap has acquired San Francisco-based ad tech firm Flite - partly, some say, to acquire its coterie of professionals. Read the whole story
Native ad-tech firm Nativo said it's working with Ceros, a content creation platform, to enable brands and publishers to deliver interactive native experiences. Nativo … Read the whole story
Keeping data in-house rather than sending it to the cloud has advantages, says Marc Gallman, senior manager, big data architecture at Lenovo. One advantage … Read the whole story
Beijing-based Spearhead Integrated Marketing Communication Group said it completed its acquisition of global real-time mobile advertising platform Smaato Inc. and Smaato Holding AG for … Read the whole story
A group of Russia-based hackers has been stealing between $3 million and $5 million a day in video digital advertising revenue per day since … Read the whole story
As the year draws to a close, finding ways to keep advertising investments safe and content out of reach from hackers wanting to steal … Read the whole story