RTBlog
Targeting consumers around specific needs makes more sense than targeting them around specific times of the year like Christmas, said Conversant President Ric Elert. The approach generates more opportunities to … Read the whole story
MediaMath is partnering with ROI Influencer Media, a media firm that connects brands to celebrities' influencer followings, to offer marketers the ability to purchase … Read the whole story
In a conversation about fake news, Jessica Rovello, CEO & co-founder of Arkadium, a provider of interactive content such as quizzes and polls, that … Read the whole story
Publishers are rightfully concerned with sluggish page load times and consumers' experience on their sites. Google's AMP (Accelerated Mobile Pages) was a big step … Read the whole story
Bold Broadcasting will become the parent company, or holding company, for a variety of media companies spanning live events to digital, radio and eventually … Read the whole story
Martin Cass may joke about being mistaken for that other Martin -- Sorrell -- but he's actually CEO of Assembly and MDC Media Partners, … Read the whole story
Selecting a Media Agency of the Year isn't always clear for the editors of this trade publication. Often, it is like picking a needle … Read the whole story
- COMMENTARY
Over the course of this year, we've reported on a number of test buys driven by the demand for greater efficiency and effectiveness. Read the whole story
