RTBlog
Audience-based selling will continue to gain a foothold in 2017 because there will be more ways to do it. VIdeology sees a spike in OTT, VOD, and addressable TV in … Read the whole story
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This dilemma has been complicated by the fact that many brands have inadvertently placed their ads on fake news sites via programmatic buys. Read the whole story
Over-the-top video advertising needs to be more targeted, vertical video's hot, and programmatic TV needs more broadcast buy-in, according to Ian Wheal, global strategy … Read the whole story
- COMMENTARY
History may look back on 2016 as a turning point in American -- and likely, world -- history. The strongest representation of this is … Read the whole story
- COMMENTARY
Sources from different social-media arenas give us their takes on what will shape the coming year. Read the whole story
- COMMENTARY
Sales and public perception of virtual reality headsets have room to grow, with low levels of awareness among U.S. households, and lower-than-expected sales. A … Read the whole story
According to The NPD Group's Connected Home Forecast, there will be 238 million devices installed to connect TV sets to the Internet by 2019 … Read the whole story
