Madtech, a mashup of marketing, advertising, and technology, will have the advantage over ad tech in 2017, according to Bombora's Marc Johnson, and multitouch attribution will finally take hold, along … Read the whole story
Despite steep advances in the native advertising space, renewal rates for such ads were at 33% in 2016, according to MediaRadar. Read the whole story
Having been, once upon a time, a general assignment reporter covering the streets of New York City, I know how mayhem sells newspapers. It … Read the whole story
The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging -- what marketer took them … Read the whole story