Header bidding, a success story for programmatic media in 2016, may well be on its way out, at least according to Alex Bornyakov, founder & CEO of supply-side platform VertaMedia. Read the whole story
While digital complexity has created a world of new opportunities for brands and consumers alike, it's also seriously undermined a fundamental value shared by … Read the whole story
AOL announced on Thursday at CES the launch of BrandBuilder, a creative ad framework powered by AOL data and platforms. The Brandbuilder framework supports … Read the whole story
Twitter is in turmoil, and advertising - or its lack - is at the center of it all. Now managing director for China, Kathy … Read the whole story
If 2016 was a "year of transition" for potentially game-changing consumer technology -- especially VR headsets and digital assistants -- 2017 is projected to … Read the whole story