Real-Time Daily
Monday, January 9, 2017
  • 72% Of Marketers Say Data Analysis More Important Than Social Media Skills

    A new report finds that 72% of marketers consider data analysis more important than social media skills. The finding, is part of a report … Read the whole story

  • IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification

    The Interactive Advertising Bureau (IAB) said Friday the Tech Lab will take responsibility for governance of the Mobile Verification Open-Source Software Development Kit (SDK) … Read the whole story

  • The Trials And Rewards Of Navigating Walled Gardens

    Refusing to buy into walled gardens is hardly a realistic or wise option, given today's overriding mandate for a consumer-led, audience-based strategic approach, agreed … Read the whole story