RTBlog
by Tobi Elkin, Staff Writer
Medium, the writer-friendly online publication, is searching for another way to get around the same-old ad-driven media model. What are the solutions? Read the whole story
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by Tobi Elkin
Rocket Fuel late Monday announced a restructuring that it says will enable the company to continue its transformation into a SaaS-based (software as a … Read the whole story
by Joe Mandese
Alan Cohen, a longtime marketing and media exec known for innovation and ideas-driven media strategies, has joined independent "performance" agency Quigley-Simpson as president-CEO. Cohen, … Read the whole story
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by Tobi Elkin
Native advertising supply-side platform (SSP) Sharethrough announced a native programmatic ad integration with Adelphic, a mobile and cross-channel demand-side platform (DSP). The integration aims … Read the whole story
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by Tobi Elkin
Spongecell, a provider of programmatic creative technology, announced the release of a new HTML5-based video format that's designed to help advertisers work with personalized, … Read the whole story
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by Philip Rosenstein
Choozle, a self-service programmatic ad platform, has secured $2.4 million in an A-1 funding round from current investors. The company also announced a year … Read the whole story
by Tobi Elkin
DashBid named Jay Wardle chief revenue officer. Wardle will be tasked with leading the sales team and focusing on the company's DashBid Exchange (DBeX) … Read the whole story
COMMENTARY
by Jane Hiscock
The most significant challenge in adopting agile is often behavioral as employees and organizations resist change when there is some element of success in … Read the whole story