Medium, the writer-friendly online publication, is searching for another way to get around the same-old ad-driven media model. What are the solutions? Read the whole story
Rocket Fuel late Monday announced a restructuring that it says will enable the company to continue its transformation into a SaaS-based (software as a … Read the whole story
Alan Cohen, a longtime marketing and media exec known for innovation and ideas-driven media strategies, has joined independent "performance" agency Quigley-Simpson as president-CEO. Cohen, … Read the whole story
Native advertising supply-side platform (SSP) Sharethrough announced a native programmatic ad integration with Adelphic, a mobile and cross-channel demand-side platform (DSP). The integration aims … Read the whole story
Spongecell, a provider of programmatic creative technology, announced the release of a new HTML5-based video format that's designed to help advertisers work with personalized, … Read the whole story
Choozle, a self-service programmatic ad platform, has secured $2.4 million in an A-1 funding round from current investors. The company also announced a year … Read the whole story
DashBid named Jay Wardle chief revenue officer. Wardle will be tasked with leading the sales team and focusing on the company's DashBid Exchange (DBeX) … Read the whole story
The most significant challenge in adopting agile is often behavioral as employees and organizations resist change when there is some element of success in … Read the whole story