RTBlog
by Tobi Elkin, Staff Writer
Programmatic mobile is on the move. The goal of the alliance to enable mobile advertising campaigns to target the right audience in the right context with a relevant message. Read the whole story
by Tobi Elkin
Ad-tech firm Yieldbot named Mark Mannino chief revenue officer and Rob Balazy chief product officer. Both newly created roles report directly to Yieldbot CEO … Read the whole story
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by Tobi Elkin
The partnership enables programmatic purchase of digital audio advertising inventory within streaming music in online mobile games and applications. Read the whole story
COMMENTARY
by Dan Raffe, Op-Ed Contributor
Diving into programmatic advertising without a data strategy is like charging into battle without using your archers. If you're a "Game of Thrones" fan, … Read the whole story
COMMENTARY
by Matt Murphy, Op-Ed Contributor
Header bidding has become the new obsession of the fast-changing advertising industry. This advanced technology has presented a slew of new opportunities for both … Read the whole story
COMMENTARY
by Karlene Lukovitz
Many Eicoff clients are eager to explore the potential of both addressable television and "programmatic" TV options, says SVP/media group director Eileen Bousquet in … Read the whole story