Real-Time Daily
Monday, January 16, 2017
  • Yieldbot Names New Chief Revenue, Chief Product Officers

    Ad-tech firm Yieldbot named Mark Mannino chief revenue officer and Rob Balazy chief product officer. Both newly created roles report directly to Yieldbot CEO … Read the whole story

  • Triton Digital, Zemeho Partnership Enables Mobile Games To Be Accessed Programmatically

    The partnership enables programmatic purchase of digital audio advertising inventory within streaming music in online mobile games and applications. Read the whole story

  • Implementing A Data Strategy With Your Programmatic Buying

    Diving into programmatic advertising without a data strategy is like charging into battle without using your archers. If you're a "Game of Thrones" fan, … Read the whole story

  • Publisher Staffing In Era Of Header Bidding

    Header bidding has become the new obsession of the fast-changing advertising industry. This advanced technology has presented a slew of new opportunities for both … Read the whole story

  • Addressable's Lure Includes 'Halo' Dynamics Exploration

    Many Eicoff clients are eager to explore the potential of both addressable television and "programmatic" TV options, says SVP/media group director Eileen Bousquet in … Read the whole story