RTBlog
by Tobi Elkin, Staff Writer
Leave it to Gary Vaynerchuk, CEO of VaynerMedia, to drop a few bombs to shake up an audience. The serial entrepreneur told a gathering of industry types -- ad tech, … Read the whole story
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by Tobi Elkin
Rubicon Project is sunsetting its intent marketing business, which was part of its Chango acquisition 18 months ago. It will send those clients to … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Is ad tech in trouble because the industry's ad targeting is failing? Read the whole story
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by Tobi Elkin
Another form of ad fraud is on the scene. Adjust, a mobile attribution and analytics firm, said so-called "click injection" fraud is set to … Read the whole story
COMMENTARY
by Rusty Coats, Op-Ed Contributor
The industry will see robust buying through the open buying environment as advertisers recognize they have ample data and just need access to premium … Read the whole story
by Steve McClellan
She joins the GroupM agency from Initiative and replaces Jon Hsia, who left last October. Peterson is tasked with leading the team that is … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Viewability is just 49% in the UK, and the industry likes to talk about the issue of new formats and longer pages -- but … Read the whole story
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by Jess Nelson
Adobe announced a host of expanded retail capabilities at the National Retail Federation's (NRF) Big Show conference in New York City on Tuesday, adding … Read the whole story
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by Laurie Sullivan
SteelHouse released an analytics tool Wednesday that allows marketers to verify whether or not a digital advertisement was viewed on a screen by someone … Read the whole story
by Wendy Davis
The bankrupt tech incubator Quirky, known for selling smart-home devices, has sued Facebook for providing incorrect data about the length of time users spent … Read the whole story
by Wayne Friedman
Projections for 2017: There will be 17.2 million broadband-only homes. Declines in traditional pay TV service are attributable to growth in the OTT video … Read the whole story
by Tanya Gazdik
"Given the uniqueness of 'Mood Roads,' we are looking at ways to bring the experience to venues beyond Sundance," Acura's Jessica Fini tells "Marketing … Read the whole story