RTBlog
Leave it to Gary Vaynerchuk, CEO of VaynerMedia, to drop a few bombs to shake up an audience. The serial entrepreneur told a gathering of industry types -- ad tech, … Read the whole story
Rubicon Project is sunsetting its intent marketing business, which was part of its Chango acquisition 18 months ago. It will send those clients to … Read the whole story
- COMMENTARY
Is ad tech in trouble because the industry's ad targeting is failing? Read the whole story
Another form of ad fraud is on the scene. Adjust, a mobile attribution and analytics firm, said so-called "click injection" fraud is set to … Read the whole story
- COMMENTARY
The industry will see robust buying through the open buying environment as advertisers recognize they have ample data and just need access to premium … Read the whole story
She joins the GroupM agency from Initiative and replaces Jon Hsia, who left last October. Peterson is tasked with leading the team that is … Read the whole story
- COMMENTARY
Viewability is just 49% in the UK, and the industry likes to talk about the issue of new formats and longer pages -- but … Read the whole story
Adobe announced a host of expanded retail capabilities at the National Retail Federation's (NRF) Big Show conference in New York City on Tuesday, adding … Read the whole story
SteelHouse released an analytics tool Wednesday that allows marketers to verify whether or not a digital advertisement was viewed on a screen by someone … Read the whole story
The bankrupt tech incubator Quirky, known for selling smart-home devices, has sued Facebook for providing incorrect data about the length of time users spent … Read the whole story
Projections for 2017: There will be 17.2 million broadband-only homes. Declines in traditional pay TV service are attributable to growth in the OTT video … Read the whole story
"Given the uniqueness of 'Mood Roads,' we are looking at ways to bring the experience to venues beyond Sundance," Acura's Jessica Fini tells "Marketing … Read the whole story
