As Rocket Fuel restructures to grow its platform and enterprise business, it's tapped ad-tech partner AudienceX to run its small business and independent agency … Read the whole story

Rubicon Project is sunsetting its intent marketing business, which was part of its Chango acquisition 18 months ago. It will send those clients to … Read the whole story

Ad-tech firm AppNexus said it will deploy its Publisher Suite for the programmatic sale of Microsoft display, video, app-based, and mobile Web advertising inventory … Read the whole story

There is a movement across the advertising industry to build out a type of machine learning artificial intelligence that can look at key performance … Read the whole story

Viewability is just 49% in the UK, and the industry likes to talk about the issue of new formats and longer pages -- but … Read the whole story

Content from the recent raft of industry conferences reinforces the notion that any organization or executive that isn't consciously changing is at risk. Will … Read the whole story

In yet another illustration of the widening ideological chasm in our national politics, Pew Research found that 40% of Trump voters identified Fox News … Read the whole story