Real-Time Daily
Tuesday, January 24, 2017
  • Viant To Buy Adelphic Platform

    Adelphic's self-service model proved particularly attractive to Time Inc., according to President and CEO Rich Battista. Read the whole story

  • NinthDecimal, Acxiom Team For Location Data

    NinthDecimal, a marketing platform comprised of location data, announced a data integration agreement with Acxiom. The deal will enable marketers to activate NinthDecimal's location-based … Read the whole story

  • Tapad, WideOrbit Partner To Provide Cross-Screen Programmatic TV Buying

    Tapad and WideOrbit have partnered to develop a programmatic TV-buying platform powered by Tapad's device graph. Focused on cross-screen marketing technologies, Tapad will use … Read the whole story

  • Kochava Debuts New App Fraud Verifier Tool

    Kochava, a provider of attribution, analytics, and optimization tools for connected devices, announced the release of its Traffic Verifier, a feature that allows marketers … Read the whole story

  • AOL Launches Self-Serve Capabilities For Mobile-First Publishers

    AOL has launched new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile. The new self-serve offering is designed to meet … Read the whole story

  • Smarter Programmatic Creative = CMP + DCO

    Lately, there has been some debate about the specific roles that creative management platforms (CMPs) and dynamic creative optimization systems (DCOs) play in the … Read the whole story

  • What's Working -- And Not -- In TV Measurement? Q&A With Lotame's Ryan Reed

    Ryan Reed, director of television and video solutions at Lotame, started his career at Matrix Solutions, creating sales software for local television groups. "That … Read the whole story