Adoption of programmatic native advertising grew by 86% in 2016, according to the latest trend report released this week by the sales intelligence platform … Read the whole story

VideoAmp and Grapeshot announced on Wednesday a partnership integrating Grapeshot's Live Audience pre-bid keyword targeting solution with VideoAmp's proprietary user graph. Read the whole story

Bill Wolfe was appointed today to the position of vice president, product management for mobile at Rubicon Project. Wolfe will lead the advertising technology … Read the whole story

Return Path has released a new data feature to help email marketers mitigate revenue losses due to poor deliverability. Read the whole story

In recent months, agencies and advertisers across the globe have been increasing their discussions about the future of dynamic creative optimization (DCO) within the … Read the whole story

Google blocked twice as many bad ads last year as in 2015, and malicious "click to trick" detections were up six times. Have ad … Read the whole story