AdTheorent announced on Thursday a partnership with Commerce Signals, with the aim of enhancing the optimization and measurement of digital media campaigns based on … Read the whole story

Captivate, a location-based digital video network, and Placed, Inc., have formed a partnership to connect data on consumers' exposure to ads on office lobby … Read the whole story

Syracuse, NY-based ad agency ABC Creative Group has signed an agreement with Dumbstruck to use its software to measure emotional responses to video content. … Read the whole story

Centro announced on Thursday that 80% of its political clients in the 2016 U.S. election cycle had winning outcomes. The company's Candidates and Causes … Read the whole story

The goal of a Budweiser World Series that has had more than 3.4 million views on Google's YouTube was to create a video that … Read the whole story