RTBlog
by Tobi Elkin, Staff Writer
In a new Interactive Advertising Bureau (IAB) report, 71% of marketers, media buyers, publishers, and ad tech executives polled say that they expect to increase spending on data and related … Read the whole story
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by Tobi Elkin
LiveIntent and LiveRamp formed a partnership to offer "people-based" inventory to media buyers at scale. LiveIntent will use LiveRamp's IdentityLink Identity Resolution product to … Read the whole story
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by Philip Rosenstein
Rubicon Project and Tapad announced a partnership offering a "unified, cross-device campaign delivery solution" within a programmatic marketplace. Read the whole story
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by Tobi Elkin
AppNexus and Index Exchange announced an expansion of their header bidding partnership to include support for server-to-server integrations. Both AppNexus and Index Exchange will … Read the whole story
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by Tobi Elkin
At its annual leadership meeting in Florida, The Interactive Advertising Bureau (IAB) elected Jim Norton, chief business officer and president of revenue at Conde … Read the whole story
by Larissa Faw
Mindshare has released a new consumer trends report, part of its Culture Vulture series, highlighting trends that will impact the advertising business this year. … Read the whole story
by Joe Mandese
"If you repeat a lie enough, it becomes the truth." That quote has been attributed to Nazi propaganda minister Joseph Goebbels. I say attributed, … Read the whole story