Real-Time Daily
Monday, January 30, 2017
  • LiveIntent, LiveRamp Offer 'People-Based' Marketing For Brands, Publishers

    LiveIntent and LiveRamp formed a partnership to offer "people-based" inventory to media buyers at scale. LiveIntent will use LiveRamp's IdentityLink Identity Resolution product to … Read the whole story

  • Rubicon Project, Tapad Partner To Expand Cross-Device Options

    Rubicon Project and Tapad announced a partnership offering a "unified, cross-device campaign delivery solution" within a programmatic marketplace. Read the whole story

  • AppNexus, Index Exchange Expand Header Partnership: Include Server-to-Server Integration

    AppNexus and Index Exchange announced an expansion of their header bidding partnership to include support for server-to-server integrations. Both AppNexus and Index Exchange will … Read the whole story

  • Jim Norton Of Conde Nast Elected Chairman Of IAB Board of Directors

    At its annual leadership meeting in Florida, The Interactive Advertising Bureau (IAB) elected Jim Norton, chief business officer and president of revenue at Conde … Read the whole story

  • Mindshare Finds 'American Dream' Changing

    Mindshare has released a new consumer trends report, part of its Culture Vulture series, highlighting trends that will impact the advertising business this year. … Read the whole story

  • The Trumpela Effect

    "If you repeat a lie enough, it becomes the truth." That quote has been attributed to Nazi propaganda minister Joseph Goebbels. I say attributed, … Read the whole story